Wednesday, January 4, 2012

Sony Cyber-Shot DSC-W530 14.1 MP Digital Camera with Carl Zeiss Vario-Tessar 4x Wide-Angle Optical Zoom Lens and 2.7-inch LCD (Black)


you're want to buy Shoot more life using the Sony DSC-W530.  Capture landscapes with one touch using Sweep Panorama, have that perfect portrait with Smile Shutter, snap wider scenes while using 26mm wide angle lens, get good quality photos with 14.1 megapixels, and automatically get clear shots with SteadyShot image stabilization and iAuto; all inside a sleek little design.
Sony DSC-W530 Feature Highlights

14.1 Megapixel Super HAD CCD Image Sensor
A powerful 14.1 megapixel ½.3-inch Super HAD CCD image sensor helps you capture gorgeous images with superb contrast and clarity down on the finest detail. With 14.1 megapixels, you can create stunning, photo-quality prints up to A3+ (13x19-inch) size, or crop your images but still come away with good resolution shots.

2.7-inch Clear Photo LCD display (230k pixels)
Generous 2.7-inch (230K pixels) Clear Photo LCD display features sharp, natural color that can make it an easy task to compose shots, read menus, and view photos, during bright sunlight.

Carl Zeiss Vario-Tessar Lens with 26mm equivalent wide 4x Optical Zoom
The high-performance Carl Zeiss Vario-Tessar 4x optical zoom lens brings distant subjects closer for video recording at exactly the same time as for outdoor, sports, and travel photos, and Close Focus shoots close-ups up to just below ½-inch from your subject. A broad angle of 26mm equivalent wide-angle lens permits you to look at wider shots with the scene or group in crowded spaces.

Sweep Panorama mode
Reach beyond the traditional wide angle lens, and capture more breathtaking shots with Sweep Panorama Mode. Simply press the shutter button and sweep the camera in the desired direction as well as the camera continuously shoots at a high speed, then seamlessly stitches the images in addition to automatic position adjustment to create one stunning panoramic image. Available in wide and ultra-wide options, the camera may take panoramic shots of up to 268 degrees. Now capturing wide landscapes is as easy as press and sweep.

SteadyShot image stabilization    
SteadyShot image stabilization compensates for camera shake so helping prevent blur through usage of digital processing technologies.

Intelligent Auto Mode
Unlike traditional auto mode, Intelligent Auto (iAuto) mode thinks for you, recognizing scenes, lighting conditions, faces, and adjusts settings resulting clear images, faces with natural skin tone and less blur. Take advantage coming from all the technology without leaving Auto mode. Kids around the playground, landscape shots, a lovely flower or perhaps indoor birthday party; all bring about clear images without leaving auto mode.

Face Detection technology
Face Detection technology detects as much as eight individual faces and adjusts focus, exposure, and white balance to help deliver crisp, properly lit images of family and friends.

Smile Shutter technology
Smile Shutter technology captures a grin as soon as it happens. Simply press the Smile Shutter button and the camera does the rest. It is possible to also select adult and child priority and indicate the a higher level Smile Detection Sensitivity. Intelligent Scene Recognition are now able to be used along with Smile Shutter mode when the Intelligent Auto mode is on. This implies that beautiful smiles may be captured with settings optimized for the particular scene, during difficult conditions for example twilight and backlighting.
480p AVI VGA Movie Mode4 
In 480p AVI movie mode the digital camera shoots 640 x 480 movies at 30 fps, which is the format when working which has a PC. Users can create movies  in files small enough to transfer to compatible PC or Mac. Once transferred for your computer effortlessly upload media to popular photo and video-sharing websites including Photobucket and YouTube. (Compatible computer with internet capability required)
Soft Skin mode    
Portrait subjects will love the results. Soft Skin mode recognizes skin tones and reduces the look off blemishes and wrinkles without affecting the remainder from the shot. 
Natural Flash
Conventional point-and-shoot camera flash shots just don't capture colors the way in which the attention sees them. Natural Flash mode has a reference shot without flash after which uses that reference to fix the color, for a lot more lifelike images.
Self-Portrait Timer    
Self-Portrait Timer helps make guesswork beyond self portraits by making use of Face Detection technology to recognize when that person enters the frame. Once the camera detects your face, it triggers a 2-second timer, after which snaps a picture.
Anti-blink Function
It’s frustrating to capture the right shot, just to review it later and find out subjects blinked through the photo. The Anti-blink function works to help counter blinking and squinting. When your camera is placed to Soft Snap, the Anti-blink function captures two images, recording just the photo with less squinting. In case a blink is detected in other shooting modes, a warning is likely to be displayed after you are taking the shot.
Dynamic Range Optimizer Standard and Plus
Dynamic Range Optimizer (DRO) Standard and Plus uses a sophisticated algorithm to assist recover shadows and highlights. The actual result is much more natural images with clearer details that more closely match what your human eye alone sees. DRO is specially effective when shooting backlit portraits or any scene which has a dramatic contrast between background foreground lighting. DRO Plus allows for even greater optimization by analyzing each region of an image and performing additional image processing.

Intelligent Scene Recognition (iSCN) Mode    
Intelligent Scene Recognition (iSCN) Mode automatically detects eight different types of scenes and, within just 1/30th of an second, selects the right camera settings: Backlight, Backlight Portrait, Twilight, Twilight Portrait, Twilight employing a tripod, Portrait, Landscape and macro. iSCN has two modes: Auto and Advanced. In Auto Mode, the digital camera takes a single shot with all the optimal settings. In Advanced Mode, your camera requires a photo while using optimal settings and, if in difficult lighting (low light or back light) immediately takes another photo with another optimized setting so you can determine which to keep.

High Sensitivity Mode (ISO 3200)
High ISO permits faster shutter speed, so you are able to take photos indoors or perhaps low light devoid of the need for the flash. Furthermore to High Sensitivity Mode (ISO), you are able to select as much as seven ISO settings (Auto, 125, 200, 400, 800, 1600, 3200) when shooting in Program Auto Mode to adjust sensitivity for a shooting conditions.
Easy Shooting Mode    
With Easy Shooting Mode, even beginners can take great photos. In Easy Shooting Mode, easy-to-understand basic instructions are displayed around the LCD screen along with the camera switches to all or any automatic settings, removing several function choices and allowing you to definitely focus on just your subject.  Since this mode works along with Intelligent Scene Recognition, the digital camera selects the optimum setting for each scene.  In addition the simple mode simplifies preview mode.
Includes Sony PMB (Picture Motion Browser) Software ver. 5.31
Sony Picture Motion Browser software supplies a simple, intuitive method to transfer, sort, and view your video yet still images on your own compatible PC. In addition, multiple output options enable you to burn your memories to DVD (sold separately), also as make the most of a single click upload to a quantity of popular video and photo sharing sites3.

Includes Sony PMBP (Picture Motion Browser Portable) software2    
With the pre-installed Picture Motion Browser (PMB) Portable software2 the DSC-W530 helps it be an easy task to pre-select videos and images inside camera and conveniently upload them from your camera with a compatible PC and popular Internet sharing site3 without the need for virtually any additional software or install.
PMB requires Microsoft Windows 7 SP3/ Windows Vista SP2/Windows 7. Not based on Mac OS.
Uploading directly towards the web requires PMB Portable (ver 5.2) for Windows; (ver 1.2) for Mac software and USB cable (included), and PC with internet connectivity. Windows 7 SP3 64-bit and Starter Edition and Windows Vista Starter Edition environments not supported.
Requires compatible wireless access point(s). Some features may depend on Internet services.
Movie recording is restricted to (29min segments for AVI)

Combining a variety of intelligent, easy-to-use features, the Sony W530 DSCW530 Cyber-Shot Digicam causes it to be a piece of cake to shoot life because it happens. Capture landscapes with one touch using Sweep Panorama Mode and snap that perfect portrait with Smile Shutter™ technology. Powerful and pocket-sized, the Sony W530 DSCW530 Cyber-Shot Digital Camera also features 14.1 megapixels plus a 26mm wide angle lens with 4x optical zoom. Furthermore to SteadyShot™ image stabilization which compensates for camera shake, this Sony W530 DSCW530 Cyber-Shot Camera even offers Intelligent Auto (iAuto) mode that thinks to suit your needs by recognizing scenes, lighting conditions and faces, then automatically adjusts settings for clear images with less blur.
,yes ..! you comes at the right place. you can get special discount for Shoot more life using the Sony DSC-W530.  Capture landscapes with one touch using Sweep Panorama, obtain that perfect portrait with Smile Shutter, snap wider scenes with the 26mm wide angle lens, get high quality photos with 14.1 megapixels, and automatically get clear shots with SteadyShot image stabilization and iAuto; all inside a sleek little design.
Sony DSC-W530 Feature Highlights

14.1 Megapixel Super HAD CCD Image Sensor
A powerful 14.1 megapixel ½.3-inch Super HAD CCD image sensor can help you capture gorgeous images with superb contrast and clarity down on the finest detail. With 14.1 megapixels, you can create stunning, photo-quality prints around A3+ (13x19-inch) size, or crop your images whilst still being come away rich in resolution shots.

2.7-inch Clear Photo LCD display (230k pixels)
Generous 2.7-inch (230K pixels) Clear Photo LCD display features sharp, natural color that causes it to be an easy task to compose shots, read menus, and look at photos, even just in bright sunlight.

Carl Zeiss Vario-Tessar Lens with 26mm equivalent wide 4x Optical Zoom
The high-performance Carl Zeiss Vario-Tessar 4x optical zoom lens brings distant subjects closer for video recording too as for outdoor, sports, and travel photos, and Close Focus shoots close-ups up to slightly below ½-inch from the subject. An extensive angle of 26mm equivalent wide-angle lens gives you to consider wider shots with the scene or group in crowded spaces.

Sweep Panorama mode
Reach after dark traditional wide angle lens, and capture more breathtaking shots with Sweep Panorama Mode. Simply press the shutter button and sweep the camera within the desired direction and also the camera continuously shoots with a high speed, then seamlessly stitches the images as well as automatic position adjustment to produce one stunning panoramic image. Available in wide and ultra-wide options, your camera will take panoramic shots of as much as 268 degrees. Now capturing wide landscapes is as easy as press and sweep.

SteadyShot image stabilization    
SteadyShot image stabilization compensates for camera shake so helping prevent blur through use of digital processing technologies.

Intelligent Auto Mode
Unlike traditional auto mode, Intelligent Auto (iAuto) mode thinks for you, recognizing scenes, lighting conditions, faces, and adjusts settings resulting clear images, faces with natural skin tone and much less blur. Take advantage of most the technology without leaving Auto mode. Kids about the playground, landscape shots, a lovely flower or perhaps an indoor birthday party; all lead to clear images without leaving auto mode.

Face Detection technology
Face Detection technology detects around eight individual faces and adjusts focus, exposure, and white balance to assist deliver crisp, properly lit images of family and friends.

Smile Shutter technology
Smile Shutter technology captures a grin the second it happens. Simply press the Smile Shutter button and the camera does the rest. You can also select adult and child priority and indicate the level of Smile Detection Sensitivity. Intelligent Scene Recognition are now able to be utilized as well as Smile Shutter mode in the wedding the Intelligent Auto mode is on. This means that beautiful smiles could be captured with settings optimized for your particular scene, even just in difficult conditions such as twilight and backlighting.
480p AVI VGA Movie Mode4 
In 480p AVI movie mode your camera shoots 640 x 480 movies at 30 fps, which may be the format when working which has a PC. Users will create movies  in files small enough to transfer to compatible PC or Mac. Once transferred for your computer effortlessly upload media to popular photo and video-sharing websites such as Photobucket and YouTube. (Compatible computer with internet capability required)
Soft Skin mode    
Portrait subjects will love the results. Soft Skin mode recognizes skin tones and reduces the look of blemishes and wrinkles without affecting the rest with the shot. 
Natural Flash
Conventional point-and-shoot camera flash shots just don't capture colors just how the eye sees them. Natural Flash mode requires a reference shot without flash then uses that reference to correct the color, for much more lifelike images.
Self-Portrait Timer    
Self-Portrait Timer helps consider the guesswork from self portraits through the utilization of Face Detection technology to recognize when the face enters the frame. Once the camera detects your face, it triggers a 2-second timer, after which snaps a picture.
Anti-blink Function
It’s frustrating to capture the right shot, just to review it later and discover subjects blinked during the photo. The Anti-blink function works to help counter blinking and squinting. When your camera is defined to Soft Snap, the Anti-blink function captures two images, recording just the photo with less squinting. If your blink is detected in other shooting modes, a warning is likely to be displayed after you're taking the shot.
Dynamic Range Optimizer Standard and Plus
Dynamic Range Optimizer (DRO) Standard and Plus uses a classy algorithm to help recover shadows and highlights. The end result is more natural images with clearer details more closely match what your human eye alone sees. DRO is particularly effective when shooting backlit portraits or any scene using a dramatic contrast between background foreground lighting. DRO Plus allows for even greater optimization by analyzing each region of your image and performing additional image processing.

Intelligent Scene Recognition (iSCN) Mode    
Intelligent Scene Recognition (iSCN) Mode automatically detects eight different types of scenes and, in a matter of 1/30th of a second, selects the appropriate camera settings: Backlight, Backlight Portrait, Twilight, Twilight Portrait, Twilight using a tripod, Portrait, Landscape and macro. iSCN has two modes: Auto and Advanced. In Auto Mode, the digital camera takes an individual shot while using optimal settings. In Advanced Mode, the camera has a photo with the optimal settings and, if in difficult lighting (low light or back light) immediately takes an additional photo with another optimized setting so you can determine which to keep.

High Sensitivity Mode (ISO 3200)
High ISO allows for faster shutter speed, so it is possible to take photos indoors or even in low light minus the need to get a flash. Additionally to High Sensitivity Mode (ISO), it is achievable to select up to seven ISO settings (Auto, 125, 200, 400, 800, 1600, 3200) when shooting in Program Auto Mode to adjust sensitivity for a shooting conditions.
Easy Shooting Mode    
With Easy Shooting Mode, even beginners will take great photos. In Easy Shooting Mode, easy-to-understand basic instructions are displayed around the LCD screen and the camera switches to any or all automatic settings, removing several function choices and allowing you to give attention to just your subject.  Since this mode works together with Intelligent Scene Recognition, the digital camera selects the optimum setting for each and every scene.  Additionally the straightforward mode simplifies preview mode.
Includes Sony PMB (Picture Motion Browser) Software ver. 5.31
Sony Picture Motion Browser software supplies a simple, intuitive way to transfer, sort, and look at your video whilst still being images in your compatible PC. In addition, multiple output options permit you to burn your memories to DVD (sold separately), as well as make the most of one click upload to a number of popular video and photo sharing sites3.

Includes Sony PMBP (Picture Motion Browser Portable) software2    
With the pre-installed Picture Motion Browser (PMB) Portable software2 the DSC-W530 causes it to be simple to pre-select videos and images in the camera and conveniently upload them in the camera to a compatible PC and popular Internet sharing site3 with no need for virtually any additional software or install.
PMB requires Microsoft Windows 7 SP3/ Windows Vista SP2/Windows 7. Not sustained by Mac OS.
Uploading directly to the web requires PMB Portable (ver 5.2) for Windows; (ver 1.2) for Mac software and USB cable (included), and PC with internet connectivity. Windows XP SP3 64-bit and Starter Edition and Windows Vista Starter Edition environments not supported.
Requires compatible wireless access point(s). Some features may rely on Internet services.
Movie recording is restricted to (29min segments for AVI)

Combining a selection of intelligent, easy-to-use features, the Sony W530 DSCW530 Cyber-Shot Digital Camera helps it be very simple to shoot life since it happens. Capture landscapes with one touch using Sweep Panorama Mode and snap that perfect portrait with Smile Shutter™ technology. Powerful and pocket-sized, the Sony W530 DSCW530 Cyber-Shot Digicam also features 14.1 megapixels plus a 26mm wide angle lens with 4x optical zoom. Additionally to SteadyShot™ image stabilization which compensates for camera shake, this Sony W530 DSCW530 Cyber-Shot Camera also has Intelligent Auto (iAuto) mode that thinks to suit your needs by recognizing scenes, lighting conditions and faces, then automatically adjusts settings for clear images with less blur.
.You can choose to buy a product and Shoot more life with the Sony DSC-W530.  Capture landscapes with one touch using Sweep Panorama, get that perfect portrait with Smile Shutter, snap wider scenes with all the 26mm wide angle lens, get high quality photos with 14.1 megapixels, and automatically get clear shots with SteadyShot image stabilization and iAuto; all in the sleek little design.
Sony DSC-W530 Feature Highlights

14.1 Megapixel Super HAD CCD Image Sensor
A powerful 14.1 megapixel ½.3-inch Super HAD CCD image sensor makes it possible to capture gorgeous images with superb contrast and clarity down on the finest detail. With 14.1 megapixels, you can create stunning, photo-quality prints around A3+ (13x19-inch) size, or crop your images yet still come away with high resolution shots.

2.7-inch Clear Photo LCD display (230k pixels)
Generous 2.7-inch (230K pixels) Clear Photo LCD display features sharp, natural color that helps it be all to easy to compose shots, read menus, and look at photos, even just in bright sunlight.

Carl Zeiss Vario-Tessar Lens with 26mm equivalent wide 4x Optical Zoom
The high-performance Carl Zeiss Vario-Tessar 4x optical contact brings distant subjects closer for video recording as well as for outdoor, sports, and travel photos, and Close Focus shoots close-ups approximately slightly below ½-inch through the subject. A large angle of 26mm equivalent wide-angle lens allows you to consider wider shots of the scene or group in crowded spaces.

Sweep Panorama mode
Reach past the traditional wide angle lens, and capture more breathtaking shots with Sweep Panorama Mode. Simply press the shutter button and sweep the digital camera inside desired direction and the camera continuously shoots at a high speed, then seamlessly stitches the images along with automatic position adjustment to generate one stunning panoramic image. Available in wide and ultra-wide options, the digital camera can take panoramic shots of as much as 268 degrees. Now capturing wide landscapes is as easy as press and sweep.

SteadyShot image stabilization    
SteadyShot image stabilization compensates for camera shake so helping prevent blur through usage of digital processing technologies.

Intelligent Auto Mode
Unlike traditional auto mode, Intelligent Auto (iAuto) mode thinks for you, recognizing scenes, lighting conditions, faces, and adjusts settings resulting clear images, faces with natural skin tone and fewer blur. Take advantage of the technology without leaving Auto mode. Kids about the playground, landscape shots, a beautiful flower or perhaps an indoor birthday party; all result in clear images without leaving auto mode.

Face Detection technology
Face Detection technology detects around eight individual faces and adjusts focus, exposure, and white balance to aid deliver crisp, properly lit images of family and friends.

Smile Shutter technology
Smile Shutter technology captures a smile the moment it happens. Simply press the Smile Shutter button along with the camera does the rest. You are able to also select adult and child priority and indicate the level of Smile Detection Sensitivity. Intelligent Scene Recognition is now able to supply together with Smile Shutter mode once the Intelligent Auto mode is on. This signifies that beautiful smiles might be captured with settings optimized for that particular scene, even in difficult conditions including twilight and backlighting.
480p AVI VGA Movie Mode4 
In 480p AVI movie mode the camera shoots 640 x 480 movies at 30 fps, which will be the format when working which has a PC. Users will create movies  in files small enough to transfer to compatible PC or Mac. Once transferred for a computer effortlessly upload media to popular photo and video-sharing websites for example Photobucket and YouTube. (Compatible computer with internet capability required)
Soft Skin mode    
Portrait subjects will love the results. Soft Skin mode recognizes skin tones and reduces the look off blemishes and wrinkles without affecting the others with the shot. 
Natural Flash
Conventional point-and-shoot camera flash shots just don't capture colors the means by which a person's eye sees them. Natural Flash mode requires a reference shot without flash after which uses that reference to fix the color, for a lot more lifelike images.
Self-Portrait Timer    
Self-Portrait Timer helps take the guesswork beyond self portraits by utilizing Face Detection technology to acknowledge when that person enters the frame. Once the camera detects your face, it triggers a 2-second timer, and after that snaps a picture.
Anti-blink Function
It’s frustrating to capture the ideal shot, just to review it later and see subjects blinked during the photo. The Anti-blink function works to help you counter blinking and squinting. When the camera is set to Soft Snap, the Anti-blink function captures two images, recording only the photo with less squinting. If your blink is detected in other shooting modes, a warning is planning to be displayed after you're taking the shot.
Dynamic Range Optimizer Standard and Plus
Dynamic Range Optimizer (DRO) Standard and Plus uses a classy algorithm to aid recover shadows and highlights. The effect is much more natural images with clearer details more and more closely match what your human eye alone sees. DRO is especially effective when shooting backlit portraits or any scene having a dramatic contrast between background and foreground lighting. DRO Plus allows after only greater optimization by analyzing each region of the image and performing additional image processing.

Intelligent Scene Recognition (iSCN) Mode    
Intelligent Scene Recognition (iSCN) Mode automatically detects eight different types of scenes and, within just 1/30th of the second, selects the right camera settings: Backlight, Backlight Portrait, Twilight, Twilight Portrait, Twilight using a tripod, Portrait, Landscape and macro. iSCN has two modes: Auto and Advanced. In Auto Mode, the camera takes a single shot with all the optimal settings. In Advanced Mode, the camera has a photo while using optimal settings and, if in difficult lighting (low light or back light) immediately takes an additional photo with another optimized setting so it is achievable to pick which to keep.

High Sensitivity Mode (ISO 3200)
High ISO permits faster shutter speed, so you are able to take photos indoors or perhaps low light with no need for any flash. Additionally to High Sensitivity Mode (ISO), you can select around seven ISO settings (Auto, 125, 200, 400, 800, 1600, 3200) when shooting in Program Auto Mode to adjust sensitivity for a shooting conditions.
Easy Shooting Mode    
With Easy Shooting Mode, even beginners will take great photos. In Easy Shooting Mode, easy-to-understand basic instructions are displayed on the LCD screen and also the camera switches to all or any automatic settings, removing several function choices and allowing that you focus on just your subject.  Since this mode works along with Intelligent Scene Recognition, your camera selects the optimum setting per scene.  In addition the simple mode simplifies preview mode.
Includes Sony PMB (Picture Motion Browser) Software ver. 5.31
Sony Picture Motion Browser software provides a simple, intuitive approach to transfer, sort, and look at your video but still images on the compatible PC. In addition, multiple output options allow you to burn your memories to DVD (sold separately), too as make use of just one click upload to your variety of popular video and photo sharing sites3.

Includes Sony PMBP (Picture Motion Browser Portable) software2    
With the pre-installed Picture Motion Browser (PMB) Portable software2 the DSC-W530 helps it be all to easy to pre-select videos and images within the camera and conveniently upload them through the camera to some compatible PC and popular Internet sharing site3 minus the need for any additional software or install.
PMB requires Microsoft Windows 7 SP3/ Windows Vista SP2/Windows 7. Not based on Mac OS.
Uploading directly on the web requires PMB Portable (ver 5.2) for Windows; (ver 1.2) for Mac software and USB cable (included), and PC with internet connectivity. Or windows 7 SP3 64-bit and Starter Edition and Windows Vista Starter Edition environments not supported.
Requires compatible wireless access point(s). Some features may depend on Internet services.
Movie recording is restricted to (29min segments for AVI)

Combining a variety of intelligent, easy-to-use features, the Sony W530 DSCW530 Cyber-Shot Digicam makes it very simple to shoot life since it happens. Capture landscapes with one touch using Sweep Panorama Mode and snap that perfect portrait with Smile Shutter™ technology. Powerful and pocket-sized, the Sony W530 DSCW530 Cyber-Shot Digicam also features 14.1 megapixels and a 26mm wide angle lens with 4x optical zoom. Furthermore to SteadyShot™ image stabilization which compensates for camera shake, this Sony W530 DSCW530 Cyber-Shot Digicam also has Intelligent Auto (iAuto) mode that thinks in your case by recognizing scenes, lighting conditions and faces, then automatically adjusts settings for clear images with less blur.
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Shoot more life with the Sony DSC-W530.  Capture landscapes with one touch using Sweep Panorama, get that perfect portrait with Smile Shutter, snap wider scenes with all the 26mm wide angle lens, get top quality photos with 14.1 megapixels, and automatically get clear shots with SteadyShot image stabilization and iAuto; all in a sleek little design.
Sony DSC-W530 Feature Highlights

14.1 Megapixel Super HAD CCD Image Sensor
A powerful 14.1 megapixel ½.3-inch Super HAD CCD image sensor makes it possible to capture gorgeous images with superb contrast and clarity down on the finest detail. With 14.1 megapixels, you can create stunning, photo-quality prints around A3+ (13x19-inch) size, or crop your images but still come away rich in resolution shots.

2.7-inch Clear Photo LCD display (230k pixels)
Generous 2.7-inch (230K pixels) Clear Photo LCD display features sharp, natural color that can make it an easy task to compose shots, read menus, and look at photos, even just in bright sunlight.

Carl Zeiss Vario-Tessar Lens with 26mm equivalent wide 4x Optical Zoom
The high-performance Carl Zeiss Vario-Tessar 4x optical contact brings distant subjects closer for video recording as well as for outdoor, sports, and travel photos, and Close Focus shoots close-ups up to slightly below ½-inch through the subject. A wide angle of 26mm equivalent wide-angle lens permits you to adopt wider shots of the scene or group in crowded spaces.

Sweep Panorama mode
Reach beyond the traditional wide angle lens, and capture more breathtaking shots with Sweep Panorama Mode. Simply press the shutter button and sweep the camera within the desired direction and also the camera continuously shoots at the high speed, then seamlessly stitches the images as well as automatic position adjustment to produce one stunning panoramic image. Available in wide and ultra-wide options, the camera will take panoramic shots of as much as 268 degrees. Now capturing wide landscapes can be as easy as press and sweep.

SteadyShot image stabilization    
SteadyShot image stabilization compensates for camera shake and helps prevent blur through use of digital processing technologies.

Intelligent Auto Mode
Unlike traditional auto mode, Intelligent Auto (iAuto) mode thinks for you, recognizing scenes, lighting conditions, faces, and adjusts settings resulting clear images, faces with natural skin tone and fewer blur. Take advantage coming from all the technology without leaving Auto mode. Kids about the playground, landscape shots, a good looking flower or an indoor birthday party; all lead to clear images without leaving auto mode.

Face Detection technology
Face Detection technology detects up to eight individual faces and adjusts focus, exposure, and white balance to help you deliver crisp, properly lit images of family and friends.

Smile Shutter technology
Smile Shutter technology captures a smile as soon as it happens. Simply press the Smile Shutter button as well as the camera does the rest. You can also select adult and child priority and indicate the a higher level Smile Detection Sensitivity. Intelligent Scene Recognition is now able to provide along with Smile Shutter mode once the Intelligent Auto mode is on. This signifies that beautiful smiles may be captured with settings optimized for that particular scene, even in difficult conditions like twilight and backlighting.
480p AVI VGA Movie Mode4 
In 480p AVI movie mode your camera shoots 640 x 480 movies at 30 fps, which may be the format when working having a PC. Users can create movies  in files small enough to transfer to compatible PC or Mac. Once transferred for a computer effortlessly upload media to popular photo and video-sharing websites for example Photobucket and YouTube. (Compatible computer with internet capability required)
Soft Skin mode    
Portrait subjects will love the results. Soft Skin mode recognizes skin tones and reduces the look off blemishes and wrinkles without affecting the rest of the shot. 
Natural Flash
Conventional point-and-shoot camera flash shots just don't capture colors the way the attention sees them. Natural Flash mode needs a reference shot without flash and then uses that reference to correct the color, for a lot more lifelike images.
Self-Portrait Timer    
Self-Portrait Timer helps make guesswork beyond self portraits by making use of Face Detection technology to recognize when that person enters the frame. As soon as the camera detects your face, it triggers a 2-second timer, and then snaps a picture.
Anti-blink Function
It’s frustrating to capture the ideal shot, just to review it later and find out subjects blinked during the photo. The Anti-blink function works to assist counter blinking and squinting. When your camera is defined to Soft Snap, the Anti-blink function captures two images, recording merely the photo with less squinting. In case a blink is detected in other shooting modes, a warning will be displayed after you take the shot.
Dynamic Range Optimizer Standard and Plus
Dynamic Range Optimizer (DRO) Standard and Plus uses a sophisticated algorithm to assist recover shadows and highlights. The actual result is much more natural images with clearer details that more closely match what your human eye alone sees. DRO is particularly effective when shooting backlit portraits or any scene having a dramatic contrast between background and foreground lighting. DRO Plus allows after only greater optimization by analyzing each region of the image and performing additional image processing.

Intelligent Scene Recognition (iSCN) Mode    
Intelligent Scene Recognition (iSCN) Mode automatically detects eight different types of scenes and, in a matter of 1/30th of your second, selects the right camera settings: Backlight, Backlight Portrait, Twilight, Twilight Portrait, Twilight using a tripod, Portrait, Landscape and macro. iSCN has two modes: Auto and Advanced. In Auto Mode, the digital camera takes a single shot using the optimal settings. In Advanced Mode, the camera takes a photo with all the optimal settings and, if in difficult lighting (low light or back light) immediately takes a second photo with another optimized setting so you can pick which to keep.

High Sensitivity Mode (ISO 3200)
High ISO allows for faster shutter speed, so you can take photos indoors or even in low light minus the need for any flash. Furthermore to High Sensitivity Mode (ISO), you are able to select as much as seven ISO settings (Auto, 125, 200, 400, 800, 1600, 3200) when shooting in Program Auto Mode to adjust sensitivity to your shooting conditions.
Easy Shooting Mode    
With Easy Shooting Mode, even beginners can take great photos. In Easy Shooting Mode, easy-to-understand basic instructions are displayed around the LCD screen and the camera switches to any or all automatic settings, removing several function choices and allowing you to give attention to just your subject.  Since this mode works in addition to Intelligent Scene Recognition, your camera selects the optimum setting for each and every scene.  In addition the simple mode simplifies preview mode.
Includes Sony PMB (Picture Motion Browser) Software ver. 5.31
Sony Picture Motion Browser software supplies a simple, intuitive strategy to transfer, sort, and examine your video whilst still being images on your own compatible PC. In addition, multiple output options permit you to burn your memories to DVD (sold separately), too as make use of one click upload to your variety of popular video and photo sharing sites3.

Includes Sony PMBP (Picture Motion Browser Portable) software2    
With the pre-installed Picture Motion Browser (PMB) Portable software2 the DSC-W530 makes it simple to pre-select videos and images within the camera and conveniently upload them from the camera to some compatible PC and popular Internet sharing site3 minus the need for almost any additional software or install.
PMB requires Microsoft Windows 7 SP3/ Windows Vista SP2/Windows 7. Not backed up by Mac OS.
Uploading directly towards the web requires PMB Portable (ver 5.2) for Windows; (ver 1.2) for Mac software and USB cable (included), and PC with internet connectivity. Or windows 7 SP3 64-bit and Starter Edition and Windows Vista Starter Edition environments not supported.
Requires compatible wireless access point(s). Some features may depend on Internet services.
Movie recording is restricted to (29min segments for AVI)

Combining a variety of intelligent, easy-to-use features, the Sony W530 DSCW530 Cyber-Shot Digicam helps it be a breeze to shoot life because it happens. Capture landscapes with one touch using Sweep Panorama Mode and snap that perfect portrait with Smile Shutter™ technology. Powerful and pocket-sized, the Sony W530 DSCW530 Cyber-Shot Camera also features 14.1 megapixels along with a 26mm wide angle lens with 4x optical zoom. In addition to SteadyShot™ image stabilization which compensates for camera shake, this Sony W530 DSCW530 Cyber-Shot Digital Camera even offers Intelligent Auto (iAuto) mode that thinks in your case by recognizing scenes, lighting conditions and faces, then automatically adjusts settings for clear images with less blur.



26mm wide lens with 4x optical zoom
Capture breathtaking images in Sweep Panorama Mode
SteadyShot image stabilization reduces blur
iAuto mode automatically optimizes camera settings
Face Detection and Smile Shutter technologies

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